From the New York Times:
Town managers attribute the new resolve mostly to a yearlong competition sponsored by the Climate and Energy Project, which set out to extricate energy issues from the charged arena of climate politics.
If the heartland is to seriously reduce its dependence on coal and oil, … the issues must be separated. So the project ran an experiment to see if by focusing on thrift, patriotism, spiritual conviction and economic prosperity, it could rally residents of six Kansas towns to take meaningful steps to conserve energy and consider renewable fuels.
“How good and pleasant it is when God’s people live together in unity!” –Psalm 133:1